How far are we willing to go?

We really feel that you are more than a piece of business that walks through our doors. When you bring us the very heart of your livelihood, we are committed to caring for that as much as you do. How far have we gone in the past to make sure our clients’ projects are 100% what they expected?

ART Santa Fe—For six years we not only hired writers, assigned stories, designed and produced the catalog for this 11-year old international art exhibit but we actually helped our client produce the event itself. The owner of the agency went on-site for the exhibitor load-in and load-out, helped with show security, and provided a helping-hand presence for the entire weekend. We set up a client-branded FTP site for their exclusive use and tracked exhibitor catalog submissions for the catalog, researched and chose editorial art for media, and issued press-releases for the event.

On the retail front, we design and produce print advertising and signage for three large retail stores on Santa Fe’s Historic Plaza (making sure that the signs will pass muster with the city’s historic-district requirements) and install the signs ourselves.

Food service industry—An established Santa Fe restaurant approached us to design a logo for their in-hotel restaurant re-branding. We met with the new partner in the venture and returned with not just several logo proposals but suggestions for furniture, tables, layout and décor.

Travel sector—When a small boutique B&B approached us for a logo re-design, the designer of the project, who lived in-town already, spent a week-end as a guest at the location to get a real feel for what the logo should communicate.

This is what full-service means to us. We not only do what is asked, but what needs to be done and beyond to be certain that your expectations are not just met but are surpassed.

Web/Internet

Facebook. Google. Twitter. Linked-In. Wordpress. Banner advertising. Social media marketing. The face of advertising and marketing has changed mightily over the past decade. Now potential clients choose you and your brand based on what friends have to say about you, as much as by what you want to communicate to your clients, and we’ve been riding this sea-change since it began.

We understand how to use these outlets to your advantage, what does and doesn’t work, and how to generate positive buzz without alienating potential customers. When we design your website or blog (or take over the maintenance of it for you so you can attend to other matters), we also host the site for you on our dedicated servers at a fair-market price and are your always-available technical support contact. Just think, no tech-support waits, no techno-babble, no “we don’t do that, you have to do it.” That’s full-service.

Print

Of course we create effective print advertising. But we also have experience producing publications, from creating editorial content to selling ad space, from design and layout to printing the project with select vendors who have a proven track record of delivering the quality we demand as final product. Our staff has over 50 years of combined design & production experience, having worked as Production Managers in digital pre-press companies in major urban centers, as Creative Directors for national corporations, and as nationally-published photographers. We have worked with local, national, and international clients—past and present clients include the New York Power Authority, Nike, Santa Fe County tourism, the Inn of the Governors, Hilton Santa Fe Historic Plaza, Santa Fe Convention and Visitors Bureau, New York Chelsea Piers, the Santa Fe Chamber Music Festival, The Lensic Performing Arts Center, Oved Diamonds, R.J. Reynolds, Fabrikant-Salant Diamonds, Wal-Mart, Target, the City of Albuquerque, First National Bank, Auberge Resorts, Dillards, Patricia Clyne, Merrill-Lynch, Cantor-Fitzgerald and many others.

Marketing

Beautiful creative is the only way to launch a campaign. But it is just that—the launch. Well-planned and effective marketing is the backbone of success in advertising. Effective marketing is what puts that great creative before the hearts and minds of your potential clients. It is our great strength. We are long-time Santa Fe residents and have the local media connections our clients need to get effective coverage and good print-ad placement, but we come from national media backgrounds and have maintained our national contacts to the advantage of our clients that need attention from beyond the immediate New Mexico area. Just another example of the kind of full-service we offer.

 

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